December 2011 ISCI started a nordic challenge to raise awareness on spinal cord injuries by broadcasting the infomercial “the paralyzed puppet”. The campaign lasted three weeks and the infomercial was shown simultanously in TV stations in each nordic country, Iceland, Norway, Sweden, Danmark, Finnland and Faroe Island. At the same time people in these countries were urged to sign a petition to the World Health Organization WHO to make every effort to ensure the launch of international cooperation in the search for cure of spinal injuries.
About 5000 people answered ISCI´s call and signed the petition and would we like to use this opportunity to thank everybody for this assistance!
The campaign was financed by the icelandic nation and again, ISCI wants to express its gratitude.
Auður Guðjónsdóttir, OR nurse and chairman of the Institute of Spinal Cord Injury Iceland – ISCI met WHO Regional Director for Europe Mrs Zsuzsanna Jakab and handed over 5000 signatures from residents in the nordic countries challenging the World Health Organisation to make every effort to ensure the launch of international efforts to seek a cure for spinal cord injuries.
On april 30th the European Broadcasting Union introduced a 15 minutes News World Feed for TV stations in Europe, Asia, South and North America. See below.
The following organisations have already taken the ISCI Worlds News Feed provided by the European Broadcasting Union:
Andorra, RTVA Algeria, Télédiffusion d'Algérie
Spain, Television Espanola
Iran, Islamic Republic of Iran Broadcasting
Iceland, Rikisutvarpid (Icelandic National Broadcasting Service)
Berglind Ásgeirsdóttir, permanent secretary at the Icelandic Ministry of Health, delivers to Szuszanna Jakab, WHO regional director for Europe, a disc containing the ISCI advertisment "The paralyzed puppet".
The advertisment has been translated and narrated into 29 languages by ISCI.
The ISCI´s mission is to raise global awareness to the gravity of spinal cord injuries and to urge the nations of the world to join hands in the search for cure.
